Prices updated daily — 21 July 2026
Product type overview
wholemeal bread sits within Fresh Bread, part of Bread & Bakery. On this page you compare 72 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for wholemeal bread is £0.69/kg at ASDA. In total, 6 variants of wholemeal bread are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest wholemeal bread
Compare 70 products across 9 supermarkets
wholemeal bread — compare prices across 9 supermarkets
JUST ESSENTIALS by ASDA
JUST ESSENTIALS by ASDA Just Essentials Wholemeal Bread 800g
800 g
£0.69/kg
at 1 supermarket
Unbranded
Stamford Street Co. Medium Wholemeal Bread 800g
800 g
£0.69/kg
at 1 supermarket
EVERYDAY ESSENTIALS
Medium Sliced Wholemeal Bread
800 g
£0.69/kg
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA The Bakery Wholemeal Medium Sliced 800g
800 g
£0.94/kg
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA The Bakery Wholemeal Toastie Thick Sliced 800g
800 g
£0.94/kg
at 1 supermarket
Morrisons
Morrisons Wholemeal Medium Sliced Bread 800g
800 g
£0.94/kg
at 1 supermarket
Sainsbury's
Sainsbury's Medium Sliced Wholemeal Bread 800g
800 g
£0.94/kg
at 1 supermarket
Sainsbury's
Sainsbury's Thick Sliced Wholemeal Bread 800g
800 g
£0.94/kg
at 1 supermarket
VILLAGE BAKERY
Wholemeal Sliced Loaf
800 g
£0.94/kg
at 1 supermarket
M&S
M&S Super Soft Wholemeal Medium Sliced Bread
800 g
£0.94/kg
at 1 supermarket
M&S
M&S Super Soft Wholemeal Thick Sliced Bread
800 g
£0.94/kg
at 1 supermarket
Ocado
Ocado Wholemeal Medium Sliced Bread
800 g
£0.94/kg
at 1 supermarket
Iceland
Iceland Wholemeal Thick Sliced Bread 800g
800 g
£1.25/kg
at 1 supermarket
TESCO
Tesco Hi Fibre Wholemeal Loaf 400G
1 pieces
£1.30/unit
at 1 supermarket
Sainsbury's
Sainsbury's Wholemeal Bread Medium 400g
400 g
£1.48/kg
at 1 supermarket
VILLAGE BAKERY
Wholemeal Medium Sliced Loaf
400 g
£1.48/kg
at 1 supermarket
Brace's
Brace's Cwm Felin Wholemeal Bread 800g
800 g
£1.56/kg
at 1 supermarket
Warburtons
Warburtons The True Taste of Wholemeal 800g
800 g
£1.56/kg
at 6 supermarkets
Kingsmill Tasty
Kingsmill Tasty Wholemeal Bread Medium Sliced Loaf 800g
800 g
£1.62/kg
at 3 supermarkets
Kingsmill Tasty
Kingsmill Tasty Wholemeal Bread Thick Sliced Loaf 800g
800 g
£1.62/kg
at 2 supermarkets
HOVIS
Hovis Farmhouse Batch Wholemeal Bread with Oats 800g
800 g
£1.62/kg
at 3 supermarkets
M&S
M&S Super Soft Wholemeal Medium Sliced Bread
400 g
£1.62/kg
at 1 supermarket
Hovis
Hovis Tasty Wholemeal Medium 800g
800 g
£1.69/kg
at 5 supermarkets
Hovis
Hovis Tasty Wholemeal Thick 800g
800 g
£1.69/kg
at 6 supermarkets
WARBURTONS
Wholemeal No Added Sugar Sliced Loaf
800 g
£1.69/kg
at 1 supermarket
Warburtons
Warburtons Wholemeal Sliced Medium
800 g
£1.69/kg
at 1 supermarket
Morrisons
Morrisons Medium Wholemeal Bread 400g
400 g
£1.72/kg
at 1 supermarket
Morrisons
Market Street Wholemeal Tin Loaf 800g
800 g
£1.75/kg
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA Wholemeal Medium Sliced
400 g
£1.88/kg
at 1 supermarket
Hovis
Hovis Tasty Wholemeal Bread 400g
400 g
£2.00/kg
at 4 supermarkets
Allinson's
Allinson's Scandalous Seeds Wholemeal Batch Bread 650g
650 g
£2.31/kg
at 3 supermarkets
Warburtons
Warburtons Medium Sliced Wholemeal 400g
400 g
£2.38/kg
at 6 supermarkets
WARBURTONS
Medium Sliced Wholemeal No Added Sugar Loaf
400 g
£2.38/kg
at 1 supermarket
Brace's
Brace's Cwm Felin Wholemeal Bread 400g
400 g
£2.45/kg
at 1 supermarket
Kingsmill Tasty
Kingsmill Tasty Tasty Wholemeal Bread Little Sliced Loaf 400g
400 g
£2.75/kg
at 1 supermarket
Morrisons
Morrisons Wholemeal Bread 400g
400 g
£2.75/kg
at 1 supermarket
Hovis
Hovis Wholemeal Medium Sliced Bread
400 g
£2.75/kg
at 1 supermarket
Warburtons
Warburtons Fibre Fix Loaf
500 g
£2.80/kg
at 1 supermarket
Brace's
Brace's Vortigern Wholemeal with added Sourdough 400g
400 g
£2.95/kg
at 1 supermarket
Hovis
Hovis Nimble Wholemeal 400g
400 g
£3.00/kg
at 3 supermarkets
Morrisons
Market Street Wholemeal Bread 400g
400 g
£3.00/kg
at 1 supermarket
Waitrose Ltd
Wholemeal Heyford® Loaf
400 g
£3.00/kg
at 1 supermarket
Warburtons
Warburtons Lighter Danish Wholemeal Bread 400g
400 g
£3.12/kg
at 3 supermarkets
Warburtons
Warburtons Wholemeal Danish Loaf
400 g
£3.12/kg
at 1 supermarket
Sainsbury's
Sainsbury's Wholemeal Loaf Bread 400g
400 g
£3.25/kg
at 1 supermarket
Sainsbury's
Sainsbury's Wholemeal Tin Loaf, SO Organic 400g
400 g
£3.25/kg
at 1 supermarket
TESCO
Tesco Hi Fibre Wholemeal Loaf 400G Sliced
400 g
£3.25/kg
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA The Bakery Sliced Wholemeal Tin Loaf 400g
400 g
£3.30/kg
at 1 supermarket
Kingsmill
Kingsmill No Crusts Tasty Wholemeal Crustless Bread 400g
400 g
£3.68/kg
at 1 supermarket
Brennans
Brennans Be Good 4 Wholemeal Sandwich Breads 160g
160 g
£7.38/kg
at 1 supermarket