Prices updated daily — 21 July 2026
Product type overview
wholemeal rolls sits within Fresh Bread, part of Bread & Bakery. On this page you compare 30 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for wholemeal rolls is £0.08/st at ASDA. In total, 3 variants of wholemeal rolls are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest wholemeal rolls
Compare 28 products across 9 supermarkets
wholemeal rolls — compare prices across 9 supermarkets
JUST ESSENTIALS by ASDA
JUST ESSENTIALS by ASDA 6 Wholemeal Rolls
6 pieces
£0.08/unit
at 1 supermarket
TESCO
Tesco Wholemeal Batch Rolls 6 Pack
6 pieces
£0.08/unit
at 1 supermarket
Morrisons
Morrisons Wholemeal Rolls
6 pieces
£0.08/unit
at 1 supermarket
VILLAGE BAKERY
Wholemeal Rolls
6 pieces
£0.08/unit
at 1 supermarket
Waitrose Ltd
Essential Wholemeal Baps
6 pieces
£0.17/unit
at 1 supermarket
Sainsbury's
Sainsbury's Soft Wholemeal Rolls x6
6 pieces
£0.18/unit
at 1 supermarket
TESCO
Tesco Soft Wholemeal Roll 6 Pack
6 pieces
£0.19/unit
at 1 supermarket
VILLAGE BAKERY
Wholemeal Baps
4 pieces
£0.19/unit
at 1 supermarket
Iceland
The Daily Bakery 4 Wholemeal Rolls
4 pieces
£0.19/unit
at 1 supermarket
ROBERTS BAKERY
Wholemeal Rolls
4 pieces
£0.21/unit
at 1 supermarket
Morrisons
Market Street Medium Wholemeal Baps
4 pieces
£0.25/unit
at 1 supermarket
Morrisons
Market Street Large Wholemeal Baps
6 pieces
£0.25/unit
at 1 supermarket
Morrisons
Morrisons Wholemeal Baps
4 pieces
£0.25/unit
at 1 supermarket
Waitrose Ltd
Essential Wholemeal Giant Baps
4 pieces
£0.25/unit
at 1 supermarket
TESCO
Large Wholemeal Bap 4 Pack
4 pieces
£0.25/unit
at 1 supermarket
M&S
M&S Large Wholemeal Baps
4 pieces
£0.25/unit
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA The Bakery at 4 Wholemeal Baps
4 pieces
£0.26/unit
at 1 supermarket
Sainsbury's
Sainsbury's Large Soft Wholemeal Rolls x4
4 pieces
£0.28/unit
at 1 supermarket
TESCO
Tesco Deli Wholemeal Rolls 4 Pack
4 pieces
£0.30/unit
at 1 supermarket
Morrisons
Market Street Large Wholemeal Baps
2 pieces
£0.30/unit
at 1 supermarket
M&S
M&S Mini Wholemeal Submarine Rolls
8 pieces
£0.32/unit
at 1 supermarket
Morrisons The Best
Morrisons The Best Wholemeal Bread Rolls 4 Pack
4 pieces
£0.34/unit
at 1 supermarket
Hughes Bakery
Hughes Bakery 4 Large Wholemeal Baps
4 pieces
£0.36/unit
at 1 supermarket
Waitrose Ltd
Waitrose 4 Wholemeal Seeded Rolls
4 pieces
£0.38/unit
at 1 supermarket
M&S
M&S Soft Wholemeal Rolls
6 pieces
£0.40/unit
at 1 supermarket
Allinson's
Allinson's Scandalous 4 Seeds Wholemeal Rolls
4 pieces
£0.44/unit
at 1 supermarket
Genius Gluten Free
Genius Gluten Free Triple Seeded Rolls
4 pieces
£0.59/unit
at 1 supermarket
Unbranded
Stamford Street Co. Wholemeal Rolls x4 300g
300 g
£2.50/kg
at 1 supermarket