Prices updated daily — 21 July 2026
Product type overview
fruit loaf sits within Spiced Bread & Fruit Bread, part of Bread & Bakery. On this page you compare 20 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for fruit loaf is £1.00/kg at Morrisons. In total, 5 variants of fruit loaf are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest fruit loaf
Compare 20 products across 9 supermarkets
fruit loaf — compare prices across 9 supermarkets
Morrisons
Morrisons Hot Cross Loaf
1 kg
£1.00/kg
at 1 supermarket
TESCO
Tesco Sliced Fruit Loaf 400g
1 pieces
£1.80/unit
at 1 supermarket
Brace's
Brace's Fruit Loaf Sliced Bread 400g
400 g
£2.50/kg
at 2 supermarkets
Sunrise Bakery
Sunrise Bakery Caribbean Spiced Fruit Loaf
490 g
£3.78/kg
at 1 supermarket
Warburtons
Warburtons Cinnamon & Raisin Fruit Loaf 400g
400 g
£4.25/kg
at 5 supermarkets
The BAKERY at ASDA
The BAKERY at ASDA Fruit Loaf 400g
400 g
£4.35/kg
at 1 supermarket
Morrisons
Morrisons Fruited Loaf
400 g
£4.50/kg
at 1 supermarket
Irwin's
Irwin's Cinnamon and Raisin Toasty Loaf 400g
400 g
£4.62/kg
at 1 supermarket
Irwin's
Irwin's Together Fruit Loaf
400 g
£4.62/kg
at 3 supermarkets
Sainsbury's
Sainsbury's 400g Fruit Loaf
400 g
£4.75/kg
at 1 supermarket
TESCO finest
Tesco Finest Fruit Loaf 400g
400 g
£5.00/kg
at 1 supermarket
Welsh Cottage Cakes
Welsh Cottage Cakes Bara Brith
480 g
£6.25/kg
at 1 supermarket
M&S
M&S Luxury Fruit Loaf
400 g
£6.25/kg
at 1 supermarket
McCann
McCann's Irish Rich Barm Brack
553 g
£6.29/kg
at 1 supermarket
Ormo
Ormo Rich Fruit Loaf 400g
400 g
£6.45/kg
at 1 supermarket
Popty Bakery
Popty Bakery Flaming Good Bakers Traditional Bara Brith Fruit Cake
520 g
£6.48/kg
at 1 supermarket
Genius Gluten Free
Genius Gluten Free Spicy Fruit Loaf
400 g
£6.88/kg
at 2 supermarkets
Sainsbury's
Sainsbury's Free From Fruit Loaf, Taste the Difference 385g
385 g
£7.14/kg
at 1 supermarket
Rosie's Bakes
Rosie's Bakes Fruit Brack 321g
321 g
£7.79/kg
at 1 supermarket
Exceptional by ASDA
Exceptional by ASDA Stollen Loaf
1 pieces
£8.00/unit
at 1 supermarket