Prices updated daily — 21 July 2026
Product type overview
breakfast cereal sits within Cereals & Muesli, part of Breakfast & Pantry. On this page you compare 411 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for breakfast cereal is £1.52/kg at Tesco. In total, 11 variants of breakfast cereal are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest breakfast cereal
Compare 411 products across 9 supermarkets
breakfast cereal — compare prices across 9 supermarkets
Sainsbury's
Sainsbury's Wheat Biscuits x24
24 pieces
£0.06/unit
at 1 supermarket
TESCO
Tesco Malt Wheats Cereal 750G
750 g
£1.52/kg
at 1 supermarket
Sainsbury's
Sainsbury's Wholegrain Malties Cereal 750g
750 g
£1.52/kg
at 1 supermarket
HARVEST MORN
Malted Wheaties Cereal
625 g
£1.52/kg
at 1 supermarket
ASDA
ASDA Malted Wheaties 750g
750 g
£1.53/kg
at 1 supermarket
M&S
M&S Malted Wheats
750 g
£1.73/kg
at 1 supermarket
Morrisons
Morrisons Mighty Malties
625 g
£1.84/kg
at 1 supermarket
TESCO
Tesco Choco Hoops Cereal 375G
375 g
£2.00/kg
at 1 supermarket
TESCO
Tesco Honey Hoops Cereal 375G
375 g
£2.00/kg
at 1 supermarket
Sainsbury's
Sainsbury's Chocolate Hooplas 375g
375 g
£2.00/kg
at 1 supermarket
Sainsbury's
Sainsbury's Multigrain Honey Hooplas 375g
375 g
£2.00/kg
at 1 supermarket
HARVEST MORN
Honey Cereal Hoops
375 g
£2.00/kg
at 1 supermarket
HARVEST MORN
Choco Cereal Hoops
375 g
£2.00/kg
at 1 supermarket
TESCO
Tesco Multigrain Hoops Cereal 375G
375 g
£2.11/kg
at 1 supermarket
Sainsbury's
Sainsbury's Multigrain Hoops Cereal 375g
375 g
£2.11/kg
at 1 supermarket
HARVEST MORN
Multigrain Hoops Cereal
375 g
£2.11/kg
at 1 supermarket
TESCO
Tesco Choco Nut Pillows Cereal 375g
375 g
£2.29/kg
at 1 supermarket
Sainsbury's
Sainsbury's Choco Hazelnut Squares Cereal 375g
375 g
£2.29/kg
at 1 supermarket
ASDA
ASDA Choco Hoops 500g
500 g
£2.30/kg
at 1 supermarket
ASDA
ASDA Multigrain Hoops 500g
500 g
£2.30/kg
at 1 supermarket
ASDA
ASDA Honey Hoops 500g
500 g
£2.30/kg
at 1 supermarket
HARVEST MORN
Choco Pillows Cereal
500 g
£2.30/kg
at 1 supermarket
TESCO
Tesco Milk Choco Pillows Cereal 375g
375 g
£2.37/kg
at 1 supermarket
HARVEST MORN
Crisp Rice Cereal
375 g
£2.37/kg
at 1 supermarket
HARVEST MORN
Low Sugar Choco Rice Cereal
375 g
£2.37/kg
at 1 supermarket
ASDA
ASDA Choco Snaps 500g
500 g
£2.40/kg
at 1 supermarket
TESCO
Tesco Rice Snaps 500g
500 g
£2.50/kg
at 1 supermarket
Sainsbury's
Sainsbury's Rice Pops 375g
375 g
£2.53/kg
at 1 supermarket
Sainsbury's
Sainsbury's Choco Rice Pops 375g
375 g
£2.53/kg
at 1 supermarket
ASDA
ASDA Choco Squares 375g
375 g
£2.67/kg
at 1 supermarket
ASDA
ASDA Choco-Nut Squares 375g
375 g
£2.67/kg
at 1 supermarket
Morrisons
Morrisons Choco Crackles
500 g
£3.06/kg
at 1 supermarket
ASDA
ASDA Rice Snaps 375g
375 g
£3.07/kg
at 1 supermarket
Morrisons
Morrisons Choco Hoops
375 g
£3.07/kg
at 1 supermarket
Morrisons
Morrisons Choco Nut Pillows Cereal
375 g
£3.07/kg
at 1 supermarket
Morrisons
Morrisons Honey Loops 375g
375 g
£3.07/kg
at 1 supermarket
M&S
M&S Multigrain Hoops
375 g
£3.20/kg
at 1 supermarket
M&S
M&S Milk & Choco Hazelnut Cookie Pillows
375 g
£3.20/kg
at 1 supermarket
M&S
M&S Choco Pops
375 g
£3.20/kg
at 1 supermarket
M&S
M&S Rice Pops
375 g
£3.20/kg
at 1 supermarket
Morrisons
Morrisons Rice Crackles
375 g
£3.33/kg
at 1 supermarket
JUST ESSENTIALS by ASDA
JUST ESSENTIALS by ASDA Just Essentials 24 Wheat Bisks 432g
432 g
£3.38/kg
at 1 supermarket
Stockwell & Co.
Stockwell & Co 24 Wheat Biscuits 432G
432 g
£3.38/kg
at 1 supermarket
Waitrose Ltd
Essential Multigrain Hoops 375g
375 g
£3.47/kg
at 1 supermarket
Waitrose Ltd
Essential Rice Pops
375 g
£3.47/kg
at 1 supermarket
Waitrose Ltd
Waitrose Choco Pops 375g
375 g
£3.60/kg
at 1 supermarket
Morrisons Free From
Morrisons Free From Honey Loops Cereal
300 g
£5.20/kg
at 1 supermarket
Morrisons Free From
Morrisons Free From Choco Pillows
300 g
£5.20/kg
at 1 supermarket
Strawberry
Strawberry Puffs Tubs
170 g
£5.65/kg
at 1 supermarket
Sainsbury's
Sainsbury's Monster Islands Milkmashers 150g
150 g
£6.67/kg
at 1 supermarket