Prices updated daily — 21 July 2026
Product type overview
custard sits within Custard, Pudding & Desserts, part of Dairy, Eggs & Butter. On this page you compare 49 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for custard is £1.10/kg at Sainsbury's. In total, 4 variants of custard are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest custard
Compare 49 products across 9 supermarkets
custard — compare prices across 9 supermarkets
Unbranded
Stamford Street Co. 400g Custard
400 g
£1.10/kg
at 1 supermarket
TESCO
Tesco Ready To Serve Custard 1Kg
1 kg
£1.15/kg
at 1 supermarket
TESCO
Tesco Reduced Fat Custard 1Kg
1 kg
£1.15/kg
at 1 supermarket
TESCO
Tesco Reduced Fat Custard 500G
500 g
£1.18/kg
at 1 supermarket
Sainsbury's
Sainsbury's Ready To Eat Custard 1kg
1 kg
£1.20/kg
at 1 supermarket
Sainsbury's
Sainsbury's Ready To Eat Custard 500g
500 g
£1.30/kg
at 1 supermarket
Sainsbury's
Sainsbury's Ready To Eat Lighter Custard 500g
500 g
£1.30/kg
at 1 supermarket
Alpro
Alpro Vanilla Soya Dairy Free Alternative to Custard
525 g
£2.38/kg
at 4 supermarkets
TESCO
Tesco Ready To Serve Custard 400G
400 g
£2.75/kg
at 1 supermarket
Waitrose Ltd
Waitrose Essential Custard
400 g
£2.75/kg
at 1 supermarket
Ambrosia
Ambrosia Devon 400g Custard Dessert Can
400 g
£3.12/kg
at 2 supermarkets
Ambrosia
Ambrosia Low Fat Custard Can 400g
400 g
£3.12/kg
at 1 supermarket
Ambrosia
Ambrosia Light Custard Carton
1 kg
£3.15/kg
at 1 supermarket
Dale Farm
Dale Farm Fresh Vanilla Custard 500ml
500 g
£3.96/kg
at 1 supermarket
M&S
M&S Custard
400 g
£4.12/kg
at 1 supermarket
TESCO
Tesco Fresh Custard 500G
500 g
£4.20/kg
at 1 supermarket
Ambrosia
Ambrosia Deluxe Vanilla Custard Dessert
750 g
£4.20/kg
at 1 supermarket
ASDA
ASDA Fresh Custard 500g
500 g
£4.70/kg
at 1 supermarket
Market Street
Morrisons Vanilla Custard
500 g
£4.80/kg
at 1 supermarket
Sainsbury's
Sainsbury's Fresh Custard 500g
500 g
£4.80/kg
at 1 supermarket
Waitrose Ltd
Waitrose Fresh Devonshire Custard
500 g
£5.00/kg
at 1 supermarket
M&S
M&S Custard
500 g
£5.00/kg
at 1 supermarket
Ambrosia
Ambrosia Devon Custard Can
400 g
£5.12/kg
at 1 supermarket
Ambrosia
Ambrosia Light Custard Can
400 g
£5.12/kg
at 1 supermarket
Ambrosia
Ambrosia Light 150g Low Fat & Reduced Sugar Custard Dessert Snack Pot
150 g
£5.33/kg
at 3 supermarkets
Exceptional by ASDA
Exceptional by ASDA Indulgently Creamy Madagascan Vanilla Custard 500g
500 g
£5.60/kg
at 1 supermarket
TESCO finest
Tesco Finest Vanilla Custard 500g
500 g
£5.90/kg
at 1 supermarket
M&S
M&S Smooth & Creamy Madagascan vanilla custard
500 ml
£6.00/litre
at 1 supermarket
Ambrosia
Ambrosia Ready To Eat Devon Custard 4 X 120G
480 g
£6.15/kg
at 1 supermarket
Ambrosia
Ambrosia Ready To Eat Light Devon Custard 4 X 120G
480 g
£6.15/kg
at 1 supermarket
Sainsbury's
Sainsbury's Vanilla Custard, Taste the Difference 500g
500 g
£6.20/kg
at 1 supermarket
Ambrosia
Ambrosia Deluxe 2 x 120g Madagascan Vanilla Custard Dessert Snack Pots
240 g
£6.25/kg
at 4 supermarkets
Ambrosia
Ambrosia Devon 4 x 120g Custard Dessert Snack Pots
480 g
£6.25/kg
at 1 supermarket
Ambrosia
Ambrosia Light 4 x 120g Low Fat & Reduced Sugar Custard Dessert Snack Pots
480 g
£6.25/kg
at 1 supermarket
Ambrosia
Ambrosia Low Fat Custard Dessert Snack Pots
480 g
£6.25/kg
at 1 supermarket
Waitrose Ltd
No. 1 Madagascan Vanilla Fresh Custard
500 g
£6.30/kg
at 1 supermarket
Ambrosia
Ambrosia Devon Custard Strawberry 150G
150 g
£6.67/kg
at 1 supermarket
Ambrosia
Ambrosia Devon Custard Dessert Pots
480 g
£6.67/kg
at 1 supermarket
Ambrosia
Ambrosia Light Custard Dessert Pots
480 g
£6.67/kg
at 1 supermarket
Ambrosia
Ambrosia Deluxe Custard Belgian Chocolate Dessert Snack Pots
240 g
£7.29/kg
at 1 supermarket
Coconut Collab
The Coconut Collab Vanilla Custard
400 g
£7.38/kg
at 1 supermarket
Ambrosia
Ambrosia Custard Minis 330G
330 g
£7.58/kg
at 2 supermarkets
Ambrosia
Ambrosia My Mini 6 x 55g Reduced Sugar Custard Lunchbox Snack Pots
330 g
£7.58/kg
at 1 supermarket
Ambrosia
Ambrosia My Mini 6 x 55g Custard Lunchbox Snack Pots
330 g
£7.73/kg
at 1 supermarket
Ambrosia
Ambrosia Deluxe Madagascan Vanilla Custard Dessert Pots
240 g
£7.92/kg
at 1 supermarket
Ambrosia
Ambrosia 100g Chocolate Custard Dessert Snack Pouch
100 g
£11.00/kg
at 1 supermarket
Ambrosia
Ambrosia Vanilla Custard Dessert Snack Pouch 100g
100 g
£11.00/kg
at 1 supermarket
Ambrosia
Ambrosia Chocolate Custard Dessert Snack Pouch 100g
100 g
£11.00/kg
at 1 supermarket
Ambrosia
Ambrosia 100g Vanilla Custard Dessert Snack Pouch
100 g
£11.00/kg
at 1 supermarket