Prices updated daily — 12 June 2026
Product type overview
shampoo sits within Baby & Toddler, part of Health, Baby & Personal Care. On this page you compare 4 products from 6 UK supermarkets: Tesco, Sainsbury's, ASDA, Aldi, Morrisons and Waitrose. The lowest unit price for shampoo is £4.80/l at Waitrose. In total, 2 variants of shampoo are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest shampoo
Compare 4 products across 6 supermarkets
shampoo — compare prices across 6 supermarkets

Johnson's Baby
Johnson's Baby Shampoo
500 ml
£4.80/litre
at 1 supermarket

Johnson's
Johnson's Bedtime Shampoo 500g
500 ml
£7.48/litre
at 1 supermarket

Garnier Ultimate Blends
Garnier Ultimate Blends Ultimate Blends Kids Apricot No Tears Easy Detangling Shampoo for All Hair Types 250ml
250 ml
£10.00/litre
at 1 supermarket

Aveeno Baby
Aveeno Baby AVEENO KIDS Shampoo 250ml. With Soothing Oat & Shea Butter. Developed for Your little Superhero
250 ml
£18.28/litre
at 1 supermarket