Prices updated daily — 23 October 2026
Product type overview
eye makeup sits within Cosmetics & Make-up, part of Health, Baby & Personal Care. On this page you compare 676 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for eye makeup is £32.00/l at Ocado. In total, 8 variants of eye makeup are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest eye makeup
Compare 289 products priced per litre across 9 supermarkets (676 in total)
eye makeup — compare prices across 9 supermarkets
L'Oréal Paris
L'Oreal Gentle Eye Make-Up Remover
125 ml
£32.00/litre
at 1 supermarket
Maybelline
Maybelline Maybelline Colossal
25 ml
£180.00/litre
at 1 supermarket
Maybelline
Maybelline Maybelline Colossal Mascara 100% Black 10.7ml
22 ml
£204.55/litre
at 1 supermarket
Collection
Collection Colour Lash and Brow Mascara Clear 1 8ml
8 ml
£312.50/litre
at 2 supermarkets
Collection
Collection Fast Stroke Defining Lash Mascara 9ml
9 ml
£333.33/litre
at 2 supermarkets
Collection
Collection Faststroke Extreme Blue Defining Lash Mascara 9ml
9 ml
£388.89/litre
at 2 supermarkets
Collection
Collection Fast Stroke Waterproof Defining Lash Mascara 9ml
9 ml
£388.89/litre
at 2 supermarkets
Collection
Collection Fast Stroke Defining Lash Mascara 17 Ultra Black 9ml
9 ml
£388.89/litre
at 2 supermarkets
Collection
Collection Faststroke Defining Lash Mascara Berry Burst 4 9ml
9 ml
£388.89/litre
at 2 supermarkets
Collection
Collection Faststroke Mocha Brown 5 Defining Lash Mascara 9ml
9 ml
£388.89/litre
at 2 supermarkets
Schwarzkopf
Schwarzkopf Brow Tint Permanent Eyebrow Colour Dark Brown
17 ml
£411.76/litre
at 1 supermarket
Schwarzkopf
Schwarzkopf Brow Tint Permanent Eyebrow Colour Light Brown
17 ml
£411.76/litre
at 1 supermarket
Schwarzkopf
Schwarzkopf Brow Tint Permanent Eyebrow Colour Black
17 ml
£411.76/litre
at 1 supermarket
Sunkissed
Sunkissed High Drama Mascara 12ml
12 ml
£416.67/litre
at 1 supermarket
Got2b
Got2b got2b Glued 4 Brows & Edges Tinted Dark Brown to Black 16ml
16 ml
£437.50/litre
at 2 supermarkets
Got2b
Got2b got2b Glued 4 Brows & Edges Tinted Gel Dark Blonde to Brown16ml
16 ml
£437.50/litre
at 2 supermarkets
Got2b
Got2b Glued for Brows & Edges Waterproof Hair Gel
16 ml
£437.50/litre
at 1 supermarket
Got2b
Got2b Glued Brows And Edges Black 16ml
16 ml
£437.50/litre
at 1 supermarket
Schwarzkopf
Got2b WAX Glued Brow Lift
12 ml
£458.33/litre
at 1 supermarket
Collection
Collection Max Length Mascara 1 Ultra Black 13ml
13 ml
£461.54/litre
at 1 supermarket
Collection
Collection IncrediBrow Tinted Brow Mascara 8ml
8 ml
£500.00/litre
at 2 supermarkets
Collection
Collection Incredi Brow Tinted Brow Mascara 8ml
8 ml
£500.00/litre
at 2 supermarkets
Collection
Collection Incredibrow Laminating Clear Brow Glue 8ml
8 ml
£500.00/litre
at 2 supermarkets
Rimmel London
Rimmel London Scandaleyes Reloaded Mascara 001 Black 12ml
14 ml
£500.00/litre
at 2 supermarkets
Rimmel London
Rimmel London Scandaleyes Reloaded Mascara 003 Extreme Black 12ml
14 ml
£500.00/litre
at 3 supermarkets
Collection
Collection Colour Lash 3-in-1 Brow & Lash Gel 8ml
8 ml
£500.00/litre
at 2 supermarkets
Schwarzkopf
Schwarzkopf Brow Tint Permanent Eyebrow Colour Dark Blonde
17 ml
£529.41/litre
at 1 supermarket
Rimmel
Rimmel Thrill Seeker Extreme Mascara Cappuccino
13 ml
£538.46/litre
at 2 supermarkets
Collection
Collection Faststroke It's a Dual Eyeliner 1 Black
9 ml
£555.56/litre
at 1 supermarket
Collection
Collection Faststroke It's a Dual Eyeliner 2 Brown
9 ml
£555.56/litre
at 1 supermarket
Collection
Collection Max Curve Curling Mascara
8 ml
£560.00/litre
at 1 supermarket
Collection
Collection Long Shot Lengthening Mascara
8 ml
£560.00/litre
at 1 supermarket
Collection
Collection Big Drama Volumising Mascara
8 ml
£560.00/litre
at 1 supermarket
Collection
Collection Big Drama Volumising Waterproof Mascara 8ml
8 ml
£560.00/litre
at 1 supermarket
Collection
Collection Long Shot Lengthening Waterproof Mascara 8ml
8 ml
£560.00/litre
at 1 supermarket
Sunkissed
Sunkissed Volume Pop Black Mascara 7ml
7 ml
£571.43/litre
at 1 supermarket
Rimmel
Rimmel Thrill Seeker Extreme Mascara
12 ml
£583.33/litre
at 3 supermarkets
RIMMEL
Rimmel Scandal Eyes 12Ml Mascara Black Brown 12Ml
12 ml
£583.33/litre
at 3 supermarkets
RIMMEL
Rimmel Scandal Eyes Mascara Black 12Ml
12 ml
£583.33/litre
at 3 supermarkets
Rimmel London
Rimmel London Scandaleyes Wow Wings Mascara Black 12ml
12 ml
£583.33/litre
at 1 supermarket
COTY
Rimmel Mascara Wow Extreme Black 12Ml
12 ml
£583.33/litre
at 3 supermarkets
Collection
Collection Black Waterproof 2 Eyes On Me Volume 8ml
8 ml
£625.00/litre
at 1 supermarket
Collection
Collection Eyes on Me! Volume Black 1 8ml
8 ml
£625.00/litre
at 1 supermarket
Rimmel London
Rimmel London Extra 3D Lash Mascara 003 Extreme Black 8ml
8 ml
£625.00/litre
at 4 supermarkets
Rimmel London
Rimmel London Extra Super Lash Mascara 101 Black 8ml
8 ml
£625.00/litre
at 4 supermarkets
Rimmel London
Rimmel London Extra Super Lash Mascara 102 Brown Black 8ml
8 ml
£625.00/litre
at 3 supermarkets
Rimmel London
Rimmel London Extra Super Lash Mascara Brown Black
8 ml
£625.00/litre
at 1 supermarket
RIMMEL
Rimmel Wonder Bond Mascara 11ml
11 ml
£636.36/litre
at 3 supermarkets
RIMMEL
Rimmel Wonder Luxe Mascara Black 11Ml
11 ml
£636.36/litre
at 4 supermarkets
RIMMEL
Rimmel Wonderluxe Mascara Brown Black 11Ml
11 ml
£636.36/litre
at 3 supermarkets