Prices updated daily — 24 October 2026
Product type overview
shampoo sits within Hair Care, part of Health, Baby & Personal Care. On this page you compare 815 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for shampoo is £1.58/l at ASDA. In total, 21 variants of shampoo are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest shampoo
Compare 811 products priced per litre across 9 supermarkets (815 in total)
shampoo — compare prices across 9 supermarkets
JUST ESSENTIALS by ASDA
JUST ESSENTIALS by ASDA Just Essentials Coconut Shampoo 500ml
500 ml
£1.58/litre
at 1 supermarket
FRED & FLO
Fred & Flo Baby Shampoo 500Ml
500 ml
£1.58/litre
at 1 supermarket
TESCO EXTRACTS
Tesco Extracts Shampoo - Apple 500ml
500 ml
£1.58/litre
at 1 supermarket
Sainsbury's
Sainsbury's Apple Shampoo 500ml
500 ml
£1.58/litre
at 1 supermarket
Sainsbury's
Sainsbury's 500ml Everyday Hair Coconut Shampoo
500 ml
£1.58/litre
at 1 supermarket
Nutmeg
Nutmeg Baby Shampoo
500 ml
£1.64/litre
at 1 supermarket
Morrisons
Morrisons Apple Shampoo 500ml
500 ml
£1.70/litre
at 1 supermarket
Morrisons
Morrisons Coconut Shampoo 500ml
500 ml
£1.70/litre
at 1 supermarket
TESCO
Tesco Anti-Dandruff Classic Shampoo 300ml
300 ml
£2.37/litre
at 1 supermarket
TESCO
Tesco Anti-Dandruff Citrus Shampoo 300ml
300 ml
£2.37/litre
at 1 supermarket
LACURA
Anti-Dandruff Shampoo
500 ml
£2.38/litre
at 1 supermarket
Sainsbury's
Sainsbury's Anti Dandruff Shampoo 500ml
500 ml
£2.40/litre
at 1 supermarket
Astonish
Astonish Berry Burst Shampoo 400ml
400 ml
£2.50/litre
at 1 supermarket
Astonish
Astonish Coconut Bliss Shampoo 400ml
400 ml
£2.50/litre
at 1 supermarket
Astonish
Astonish Tropical Oasis Shampoo 400ml
400 ml
£2.50/litre
at 1 supermarket
Alberto Balsam
Alberto Balsam Coconut & Lychee Shampoo 350ml
350 ml
£2.86/litre
at 1 supermarket
Morrisons
Morrisons Professional Haircare Moisture Shampoo
900 ml
£2.89/litre
at 1 supermarket
M&S
M&S Everyday Shampoo Coconut & Lychee
500 ml
£3.00/litre
at 1 supermarket
Alberto Balsam
Alberto Balsam Coconut & Lychee Shampoo 300ml
300 ml
£3.10/litre
at 5 supermarkets
Alberto Balsam
Alberto Balsam Sunkissed Raspberry Shampoo 300ml
300 ml
£3.10/litre
at 6 supermarkets
Alberto Balsam
Alberto Balsam Juicy Green Apple Shampoo 300ml
300 ml
£3.10/litre
at 5 supermarkets
Alberto Balsam
Alberto Balsam Summer Berry Blast Shampoo 300ml
300 ml
£3.10/litre
at 2 supermarkets
Alberto Balsam
Alberto Balsam Tea Tree Tingle Shampoo 300ml
300 ml
£3.17/litre
at 1 supermarket
Alberto Balsam
Alberto Balsam 300ml Mighty Mint Shampoo
300 ml
£3.17/litre
at 1 supermarket
Morrisons
Morrisons Anti-Dandruff Shampoo Classic
500 ml
£3.20/litre
at 1 supermarket
ASDA
ASDA Citrus Fragrance Anti-Dandruff Shampoo 500ml
500 ml
£3.24/litre
at 1 supermarket
ASDA
ASDA Anti-Dandruff Shampoo Classic Fragrance 500ml
500 ml
£3.24/litre
at 1 supermarket
Xpel Hair Care
Xpel Hair Care Argan Oil Shampoo 300ml
300 ml
£3.30/litre
at 1 supermarket
XHC
Xpel Hair Care Argan Oil Shampoo 300ml
300 ml
£3.33/litre
at 1 supermarket
Alberto Balsam
Alberto Balsam Summer Berry Hair Shampoo 300ml
300 ml
£3.67/litre
at 1 supermarket
Alberto Balsam
Alberto Balsam Mint Shampoo
300 ml
£3.67/litre
at 1 supermarket
VO5
VO5 Shampoo Give Me Moisture 400ml
400 ml
£3.75/litre
at 1 supermarket
TRESemme
TRESemme Shampoo Silky & Smooth 500 ml
500 ml
£4.40/litre
at 1 supermarket
Johnson's
Johnson's Shampoo Without Dyes Sulphates & Soap 500 ml
500 ml
£4.56/litre
at 1 supermarket
LACURA
Hair Refine Shampoo
250 ml
£4.76/litre
at 1 supermarket
HERBAL ESSENCES
Herbal Essences Ignite My Colour Rose Shampoo 400Ml
400 ml
£4.88/litre
at 5 supermarkets
HERBAL ESSENCES
Herbal Essences Hello Hydration Shampoo - Coconut 400ml
400 ml
£4.88/litre
at 4 supermarkets
HERBAL ESSENCES
Herbal Essences White Tea & Mint Shampoo 400Ml
400 ml
£4.88/litre
at 2 supermarkets
HERBAL ESSENCES
Herbal Essences Dazzling Shine Shampoo - Lime Essences 400ml
400 ml
£4.88/litre
at 6 supermarkets
Herbal Essences
Herbal Essences Detox White Tea & Mint Shampoo
400 ml
£4.88/litre
at 1 supermarket
TRESemmé
Tresemme Rich Moisture Shampoo 680Ml
680 ml
£4.93/litre
at 5 supermarkets
VOSENE
Vosene Anti Dandruff Shampoo 300ml
300 ml
£5.00/litre
at 5 supermarkets
Dove
Dove Ultra Care Intensive Repair Shampoo 400 ml
400 ml
£5.00/litre
at 2 supermarkets
L'Oreal Paris
L'Oreal Paris Shampoo by Elvive Dream Lengths for Long Damaged Hair 700ml
700 ml
£5.00/litre
at 1 supermarket
Johnson's Baby
Johnson's Baby Bedtime Shampoo
500 ml
£5.00/litre
at 2 supermarkets
Herbal Essences
Herbal Essences Detox Golden Raspberry & Mint Shampoo
400 ml
£5.00/litre
at 1 supermarket
Johnson's Baby
Johnson's Baby No More Tears Shampoo for Gentle Daily Care
750 ml
£5.00/litre
at 1 supermarket
Morrisons
Morrisons Expert Hair Care Colour Shampoo 400ml
400 ml
£5.00/litre
at 1 supermarket
Morrisons
Morrisons Expert Hair Care Dream Lengths Shampoo 400ml
400 ml
£5.00/litre
at 1 supermarket
TRESemme
TRESemme Shampoo Revitalise Colour 680 ml
680 ml
£5.12/litre
at 2 supermarkets