Prices updated daily — 23 October 2026
Product type overview
toothpaste sits within Oral Care, part of Health, Baby & Personal Care. On this page you compare 400 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for toothpaste is £4.50/l at ASDA. In total, 18 variants of toothpaste are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest toothpaste
Compare 390 products priced per litre across 9 supermarkets (400 in total)
toothpaste — compare prices across 9 supermarkets
JUST ESSENTIALS by ASDA
JUST ESSENTIALS by ASDA Just Essentials by Fresh Mint Toothpaste 100ml
100 ml
£4.50/litre
at 1 supermarket
TESCO ESSENTIALS
Tesco Essentials Cavity Protect Toothpaste 100Ml
100 ml
£4.50/litre
at 1 supermarket
Morrisons
Morrisons Essentials Freshmint Toothpaste 100ml
100 ml
£4.50/litre
at 1 supermarket
Sainsbury's
Sainsbury's Toothpaste 100ml
100 ml
£5.50/litre
at 1 supermarket
DENTITEX
Toothpaste
125 ml
£5.52/litre
at 1 supermarket
ASDA
ASDA Sensitive Toothpaste 100ml
100 ml
£8.70/litre
at 1 supermarket
ASDA
ASDA 6-in-1 Toothpaste 100ml
100 ml
£8.70/litre
at 1 supermarket
Macleans
Macleans Toothpaste White & Shine 100ml
100 ml
£9.50/litre
at 2 supermarkets
Wisdom
Wisdom Sensitive Whitening Fresh Mint Fluoride Toothpaste 100ml
100 ml
£9.80/litre
at 1 supermarket
PRO FORMULA
Pro-Formula Sensitive Toothpaste 100Ml
100 ml
£10.00/litre
at 1 supermarket
Morrisons
Morrisons Gum Health Toothpaste
100 ml
£10.00/litre
at 1 supermarket
Sainsbury's
Sainsbury's OraCare+ Whitening Toothpaste 100ml
100 ml
£10.00/litre
at 1 supermarket
Aquafresh
Aquafresh Triple Protection Toothpaste, 100ml
100 ml
£10.00/litre
at 1 supermarket
Colgate
Colgate Max Fresh Cooling Crystals Twinpack
150 ml
£11.93/litre
at 1 supermarket
Colgate
Colgate White Teeth Whitening Toothpaste 75ml
75 ml
£12.00/litre
at 4 supermarkets
ASDA
ASDA Kids Toothpaste 3-5 Years 75ml
75 ml
£12.00/litre
at 1 supermarket
TESCO PROFORMULA
Pro Formula Little Steps Mild Mint Toothpaste 3-5 75Ml
75 ml
£12.00/litre
at 1 supermarket
TESCO PROFORMULA
Pro Formula Big Steps Cool Mint Toothpaste 6+ 75Ml
75 ml
£12.00/litre
at 1 supermarket
TESCO PROFORMULA
Pro Formula Baby Steps Gently/Gentle Mint Toothpaste 0-2 75Ml
75 ml
£12.00/litre
at 1 supermarket
Macleans
Macleans Fresh Mint Toothpaste
100 ml
£12.00/litre
at 3 supermarkets
AQUAFRESH
Aquafresh Triple Protection Fresh & Minty Toothpaste 75ml
75 ml
£12.00/litre
at 5 supermarkets
Sainsbury's
Sainsbury's Everyday Kids Toothpaste
75 ml
£12.00/litre
at 1 supermarket
ASDA
ASDA Kids Toothpaste 6+ Years 75ml
75 ml
£12.27/litre
at 1 supermarket
AQUAFRESH
Aquafresh Complete Care Whitening Toothpaste 75ml
75 ml
£13.33/litre
at 4 supermarkets
AQUAFRESH
Aquafresh Complete Care Original Toothpaste 75ml
75 ml
£13.33/litre
at 5 supermarkets
Morrisons
Nutmeg Kids 3+ Years Berry Stripe Toothpaste
75 ml
£13.33/litre
at 1 supermarket
Oral-B
Oral-B Extra Fresh Toothpaste 75ml
75 ml
£13.33/litre
at 2 supermarkets
Colgate
Colgate Fresh Gel Mint Toothpaste 75ml
75 ml
£13.33/litre
at 1 supermarket
Oral-B
Oral-B 123 Extra Fresh
75 ml
£13.33/litre
at 1 supermarket
Morrisons
Morrisons Sensitive Toothpaste
100 ml
£15.00/litre
at 1 supermarket
Colgate
Colgate Triple Action Toothpaste 75ml
75 ml
£15.87/litre
at 8 supermarkets
Colgate
Colgate Maximum Cavity Protection Toothpaste 125ml
125 ml
£16.00/litre
at 3 supermarkets
Oral-B Complete
Oral-B Complete Extra White Toothpaste 75ml
75 ml
£16.40/litre
at 4 supermarkets
Oral-B
Oral-B Protection & Clean Toothpaste 75ml
75 ml
£16.40/litre
at 1 supermarket
Colgate
Colgate Triple Action Xtra White Toothpaste 75ml
75 ml
£16.40/litre
at 1 supermarket
Oral-B
Oral-B Ultimate Fresh Toothpaste 75ml
75 ml
£16.40/litre
at 1 supermarket
Colgate
Colgate Kids Mild Mint Toothpaste, 6-9 years
75 ml
£16.67/litre
at 3 supermarkets
Colgate
Colgate Triple Action Xtra White Toothpaste 75ml
75 ml
£16.67/litre
at 2 supermarkets
Oral-B Complete
Oral-B Complete Protect & Clean Toothpaste 125ml
125 ml
£17.84/litre
at 3 supermarkets
Oral-B
Oral-B Plus Complete Extra White Toothpaste 125ml
125 ml
£18.00/litre
at 3 supermarkets
Colgate
Colgate Kids Bluey Toothpaste 3+ Years 75ml
75 ml
£19.47/litre
at 2 supermarkets
Colgate
Colgate Maximum Cavity Protection Toothpaste 75ml
75 ml
£19.73/litre
at 6 supermarkets
AQUAFRESH
Aquafresh Kids Toothpaste Advance 9-12 Years 75ml
75 ml
£20.00/litre
at 4 supermarkets
AQUAFRESH
Aquafresh Kids Paw Patrol Splash Toothpaste 3-8 years 75ml
75 ml
£20.00/litre
at 4 supermarkets
Aquafresh
Aquafresh White Renew Long Lasting Whitening Toothpaste 75 ml
75 ml
£20.00/litre
at 3 supermarkets
AQUAFRESH
Aquafresh Kids Little Teeth Toothpaste 3-5 Years
75 ml
£20.00/litre
at 4 supermarkets
Aquafresh
Aquafresh White Renew Deep Clean Whitening Toothpaste 75 ml
75 ml
£20.00/litre
at 3 supermarkets
Colgate
Colgate Cool Stripe Toothpaste 100ml
100 ml
£20.00/litre
at 2 supermarkets
Colgate
Colgate Maximum Cavity Protection Toothpaste 100ml
100 ml
£20.00/litre
at 3 supermarkets
Dabur
Dabur Herbal Toothpaste With Neem
100 ml
£20.00/litre
at 1 supermarket