Prices updated daily — 21 July 2026
Product type overview
toothpaste sits within Oral Care, part of Health, Baby & Personal Care. On this page you compare 394 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for toothpaste is £4.50/l at ASDA. In total, 19 variants of toothpaste are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest toothpaste
Compare 394 products across 9 supermarkets
toothpaste — compare prices across 9 supermarkets
JUST ESSENTIALS by ASDA
JUST ESSENTIALS by ASDA Just Essentials by Fresh Mint Toothpaste 100ml
100 ml
£4.50/litre
at 1 supermarket
TESCO ESSENTIALS
Tesco Essentials Cavity Protect Toothpaste 100Ml
100 ml
£4.50/litre
at 1 supermarket
Morrisons
Morrisons Essentials Freshmint Toothpaste
100 ml
£4.50/litre
at 1 supermarket
DENTITEX
Toothpaste
130 ml
£5.31/litre
at 1 supermarket
Sainsbury's
Sainsbury's Toothpaste 100ml
100 ml
£5.50/litre
at 1 supermarket
Macleans
Macleans Toothpaste White & Shine 100ml
100 ml
£9.50/litre
at 2 supermarkets
Wisdom
Wisdom Sensitive + Whitening Toothpaste 100ml
100 ml
£9.80/litre
at 1 supermarket
ASDA
ASDA Sensitive Toothpaste 100ml
100 ml
£10.00/litre
at 1 supermarket
ASDA
ASDA 6-in-1 Toothpaste 100ml
100 ml
£10.00/litre
at 1 supermarket
PRO FORMULA
Pro-Formula Sensitive Toothpaste 100Ml
100 ml
£10.00/litre
at 1 supermarket
Morrisons
Morrisons Gum Health Toothpaste
100 ml
£10.00/litre
at 1 supermarket
Sainsbury's
Sainsbury's OraCare+ Whitening Toothpaste 100ml
100 ml
£10.00/litre
at 1 supermarket
Colgate
Colgate White Teeth Whitening Toothpaste 75ml
75 ml
£12.00/litre
at 4 supermarkets
ASDA
ASDA Kids Toothpaste 3-5 Years 75ml
75 ml
£12.00/litre
at 1 supermarket
TESCO PROFORMULA
Pro Formula Little Steps Mild Mint Toothpaste 3-5 75Ml
75 ml
£12.00/litre
at 1 supermarket
TESCO PROFORMULA
Pro Formula Big Steps Cool Mint Toothpaste 6+ 75Ml
75 ml
£12.00/litre
at 1 supermarket
TESCO PROFORMULA
Pro Formula Baby Steps Gently/Gentle Mint Toothpaste 0-2 75Ml
75 ml
£12.00/litre
at 1 supermarket
Macleans
Macleans Fresh Mint Toothpaste
100 ml
£12.00/litre
at 3 supermarkets
AQUAFRESH
Aquafresh Triple Protection Fresh & Minty Toothpaste 75ml
75 ml
£12.00/litre
at 5 supermarkets
Sainsbury's
Sainsbury's Everyday Kids Toothpaste
75 ml
£12.00/litre
at 1 supermarket
ASDA
ASDA Kids Toothpaste 6+ Years 75ml
75 ml
£12.27/litre
at 1 supermarket
Aquafresh
Aquafresh White Renew Long Lasting Whitening Toothpaste 75 ml
75 ml
£13.33/litre
at 4 supermarkets
Aquafresh
Aquafresh White Renew Deep Clean Whitening Toothpaste 75 ml
75 ml
£13.33/litre
at 4 supermarkets
Aquafresh
Aquafresh Complete Care Whitening Toothpaste, 75ml
75 ml
£13.33/litre
at 4 supermarkets
AQUAFRESH
Aquafresh Complete Care Original Toothpaste 75ml
75 ml
£13.33/litre
at 5 supermarkets
Morrisons
Nutmeg Kids 3+ Years Berry Stripe Toothpaste
75 ml
£13.33/litre
at 1 supermarket
Oral-B
Oral-B Extra Fresh Toothpaste 75ml
75 ml
£13.33/litre
at 2 supermarkets
Anchor
Anchor Super Fresh Gel Toothpaste with New Micro Crystals Formula 75ml
75 ml
£13.33/litre
at 1 supermarket
Colgate
Colgate Fresh Gel Mint Toothpaste 75ml
75 ml
£13.33/litre
at 1 supermarket
Oral-B
Oral-B 123 Extra Fresh
75 ml
£13.33/litre
at 1 supermarket
Colgate
Colgate Triple Action Toothpaste 75ml
75 ml
£15.87/litre
at 8 supermarkets
Oral-B Complete
Oral-B Complete Extra White Toothpaste 75ml
75 ml
£16.40/litre
at 4 supermarkets
Oral-B Complete
Oral-B Complete Protect & Clean Toothpaste 75ml
75 ml
£16.40/litre
at 1 supermarket
Colgate
Colgate Triple Action Xtra White Toothpaste 75ml
75 ml
£16.40/litre
at 1 supermarket
Oral-B Complete
Oral-B Complete Ultimate Fresh Toothpaste 75ml
75 ml
£16.40/litre
at 1 supermarket
Colgate
Colgate Triple Action Xtra White Toothpaste 75ml
75 ml
£16.67/litre
at 2 supermarkets
Colgate
Colgate Maximum Cavity Protection Toothpaste 75ml
75 ml
£19.73/litre
at 6 supermarkets
Oral-B
Oral-B Kids Lion King Toothpaste
60 ml
£20.00/litre
at 1 supermarket
Aquafresh
Aquafresh Paw Patrol Kids Milk Teeth Toothpaste 0-2 Years, 50ml
50 ml
£23.60/litre
at 5 supermarkets
Colgate
Colgate Kids 3+ Years Bluey Mint-Flavoured Fluoride Toothpaste 50ml
50 ml
£25.00/litre
at 1 supermarket
Colgate
Colgate Sensitive Instant Relief Repair + Enamel Strength Travel Size Toothpaste 20ml
20 ml
£55.00/litre
at 1 supermarket
Colgate
Colgate Little Kids' Smiles 3+ Years Delicate Mint Toothpaste Travel Sized 20ml
20 ml
£55.00/litre
at 1 supermarket
Colgate
Colgate Sensitive Instant Relief Travel Toothpaste 20ml
20 ml
£55.00/litre
at 1 supermarket
Colgate
Colgate Sensitive PRO-Relief Travel Size Toothpaste
20 ml
£60.00/litre
at 1 supermarket
Colgate
Colgate Total Active Prevention Original Travel Toothpaste 20ml
20 ml
£75.00/litre
at 3 supermarkets
Colgate
Colgate Max White Optic Teeth Whitening Toothpaste 20ml
20 ml
£75.00/litre
at 3 supermarkets
Sensodyne
Sensodyne Rapid Relief Sensitive Travel Size Toothpaste
15 ml
£86.67/litre
at 3 supermarkets
Sensodyne
Sensodyne Sensitivity & Gum Fluoride Travel Size Toothpaste
15 ml
£86.67/litre
at 1 supermarket
Sensodyne
Sensodyne Sensitivity & Gum Fluoride Travel Size Toothpaste 15ml
15 ml
£100.00/litre
at 1 supermarket
Sainsbury's
Sainsbury's Everyday Sensitive Toothpaste
Price per unit unknown
at 1 supermarket