Prices updated daily — 21 July 2026
Product type overview
deodorant sits within Unknown, part of Other. On this page you compare 16 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for deodorant is £8.00/l at ASDA. In total, 3 variants of deodorant are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest deodorant
Compare 16 products across 9 supermarkets
deodorant — compare prices across 9 supermarkets
Soft & Gentle
Soft & Gentle Pure Bouquet Waterlily & White Peach Antiperspirant Deodorant 250ml
250 ml
£8.00/litre
at 1 supermarket
Sure
Sure Nonstop Protection Bright Bouquet Anti-Perspirant Aerosol 250 ml
250 ml
£10.00/litre
at 4 supermarkets
Sure
Sure FIFA Limited Edition Bright Bouquet Anti-Perspirant Aerosol 200 ml
200 ml
£10.00/litre
at 3 supermarkets
Sure
Sure Women Deodorant Bright Bouquet
200 ml
£11.25/litre
at 1 supermarket
Sure
Sure Women Antiperspirant Deodorant Bright Bouquet Aerosol 200ml
200 ml
£11.25/litre
at 1 supermarket
Sure
Sure Women 72hr Nonstop Protection Bright Bouquet Antiperspirant Deodorant
250 ml
£11.40/litre
at 1 supermarket
Sure
Sure Women Anti-Perspirant Aerosol Bright Bouquet 150ml
150 ml
£11.67/litre
at 3 supermarkets
Sure
Sure Motion Sense Bright Bouquet Deodorant 150ml
150 ml
£11.67/litre
at 1 supermarket
Sure
Sure AP Deodorant Bright Bouquet 200ml
200 ml
£13.75/litre
at 1 supermarket
Sure
Sure Nonstop Protection Anti-Perspirant Aerosol Bright Bouquet 150ml
150 ml
£14.00/litre
at 4 supermarkets
Sure
Sure Bright Bouquet 72H Deodorant
150 ml
£14.67/litre
at 1 supermarket
Sure
Sure Bright Bouquet 48hr Anti-Perspirant Deodorant
250 ml
£18.00/litre
at 1 supermarket
Sure
Sure Anti-Perspirant Roll On Bright Bouquet 50ml
50 ml
£26.60/litre
at 4 supermarkets
Sure
Sure Women Anti-Perspirant Deodorant Roll On, Bright Bouquet 50ml
50 ml
£28.00/litre
at 1 supermarket
Sure
Sure 72h Bright Bouquet Roll-On Antiperspirant Deodorant 50ml
50 ml
£30.00/litre
at 3 supermarkets
Sure
Sure Women 72hr Nonstop Antiperspirant Deodorant Roll On Bright Bouquet
50 ml
£40.00/litre
at 1 supermarket