Prices updated daily — 24 October 2026
Product type overview
custard creams sits within Biscuits & Cakes, part of Snacks, Biscuits & Confectionery. On this page you compare 21 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for custard creams is £1.50/kg at Aldi. In total, 3 variants of custard creams are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest custard creams
Compare 21 products across 9 supermarkets
custard creams — compare prices across 9 supermarkets
BELMONT
Custard Creams
300 g
£1.50/kg
at 1 supermarket
Morrisons
Morrisons Custard Creams
400 g
£1.50/kg
at 1 supermarket
ASDA
ASDA Custard Creams 400g
400 g
£1.62/kg
at 1 supermarket
TESCO
Tesco Custard Cream Biscuits 400G
400 g
£1.62/kg
at 1 supermarket
Sainsbury's
Sainsbury's Custard Creams 200g
200 g
£1.75/kg
at 1 supermarket
Waitrose Ltd
Waitrose Essential Custard Creams
150 g
£2.33/kg
at 1 supermarket
M&S
M&S Extra Cream Custard Creams
165 g
£3.03/kg
at 1 supermarket
McVitie's
McVitie's Tasties Custard Creams Biscuits
300 g
£3.33/kg
at 1 supermarket
3-new-badge-asset-blue
McVitie's Tasties Custard Cream Biscuits 300g
300 g
£3.33/kg
at 1 supermarket
Sainsbury's
Sainsbury's 450g Summer Fruit Custard Cream Variety Pack Twists, Limited Edition
450 g
£4.33/kg
at 1 supermarket
Irving's Homestyle Bakery
Irving's Homestyle Bakery Custard Creams 230g
230 g
£7.83/kg
at 1 supermarket
Schar
Schar Gluten-Free Custard Creams 5 x 25g (125g)
125 g
£10.24/kg
at 1 supermarket
ASDA Free From
ASDA Free From Free From by Custard Creams 125g
125 g
£11.04/kg
at 1 supermarket
Sainsbury's
Sainsbury's Free From Custard Creams 125g
125 g
£11.20/kg
at 1 supermarket
TESCO free FROM
Tesco Free From Custard Creams 125G
125 g
£11.20/kg
at 1 supermarket
Morrisons Free From
Morrisons Free From Custard Creams
125 g
£12.00/kg
at 1 supermarket
SPECIALLY SELECTED
Milk Chocolate Coated Custard Creams
162 g
£13.27/kg
at 1 supermarket
Schar
Schar Gluten Free Custard Creams
125 g
£13.60/kg
at 3 supermarkets
ASDA
ASDA Milk Chocolate Coated Custard Creams 162g
162 g
£14.51/kg
at 1 supermarket
ASDA
ASDA Pink Choc Coated Custard Creams 162g
162 g
£14.51/kg
at 1 supermarket
Morrisons The Best
Morrisons The Best Extra Thick Chocolate Custard Creams 162g
162 g
£15.43/kg
at 1 supermarket