Prices updated daily — 21 July 2026
Product type overview
individual cakes sits within Biscuits & Cakes, part of Snacks, Biscuits & Confectionery. On this page you compare 112 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for individual cakes is £2.00/kg at Morrisons. In total, 9 variants of individual cakes are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest individual cakes
Compare 111 products across 9 supermarkets
individual cakes — compare prices across 9 supermarkets
Morrisons
Morrisons Assorted Jam Tarts
6 pieces
£0.17/unit
at 1 supermarket
Morrisons
Morrisons Lemon Curd Tarts
6 pieces
£0.17/unit
at 1 supermarket
Morrisons
Morrisons Strawberry Tarts
6 pieces
£0.17/unit
at 1 supermarket
Mr Kipling
Mr Kipling Cherry Bakewell Tarts Cakes 6 Pack
6 pieces
£0.25/unit
at 1 supermarket
Lewis & Green
Lewis & Green 4 Apricot Frangipanes
4 pieces
£0.25/unit
at 1 supermarket
Lewis & Green
Lewis & Green 4 Apple Frangipanes
4 pieces
£0.25/unit
at 1 supermarket
Mcvitie's
McVitie's Digestive Caramel Slices Cake Bars Multipack
5 pieces
£0.30/unit
at 1 supermarket
Mcvitie's
McVitie's Digestives Milk Chocolate Slices Cake Bars
5 pieces
£0.30/unit
at 1 supermarket
Morrisons
Market Street Portuguese Custard Tarts
2 pieces
£0.40/unit
at 1 supermarket
McGhee's
McGhee's Caramel Shortcake
4 pieces
£0.46/unit
at 1 supermarket
McGhee's Bakery
McGhees Assorted Tarts
4 pieces
£0.46/unit
at 1 supermarket
Kentish
Kentish Gypsy Tart 2 Pack
2 pieces
£0.75/unit
at 1 supermarket
Morrisons
Market Street Portuguese Custard Tarts
2 pieces
£0.84/unit
at 1 supermarket
Murdoch Allan
Murdoch Allan Craft Bakery Coconut Buns
2 pieces
£0.92/unit
at 1 supermarket
Barny
Barny Milk Soft Baked Bears Biscuits 5 Pack Multipack
625 g
£2.00/kg
at 1 supermarket
ASDA
ASDA Chocolate Brownie Soft Bake Bars 5 x 35g (175g)
175 g
£7.71/kg
at 1 supermarket
ASDA
ASDA Banana & Chocolate Chip Soft Bake Bars 5 x 35g
175 g
£7.71/kg
at 1 supermarket
Tunnock's
Tunnock's Milk Chocolate Tea Cakes 6's
144 g
£8.33/kg
at 3 supermarkets
TUNNOCK'S
Tunnock's Milk Chocolate Tea Cakes 6 x 24g
144 g
£8.33/kg
at 1 supermarket
M&S
M&S 6 Ultimate Cappuccino Teacakes
180 g
£8.33/kg
at 1 supermarket
M&S
M&S 6 Ultimate Milk Chocolate Teacakes
180 g
£8.33/kg
at 1 supermarket
M&S
M&S 6 Ultimate Lemon Teacakes
180 g
£9.72/kg
at 1 supermarket
Barny
Barny Barny 5 pack Milk Soft Baked Bears 125g (5 X 25g)
125 g
£9.92/kg
at 3 supermarkets
BARNY
Barny Chocolate Soft Baked Bears Biscuits 5 Pack Multipack 125G
125 g
£10.00/kg
at 4 supermarkets
Barny
Barny Chocolate Soft Baked Bears Biscuits 5 Pack Multipack
125 g
£10.00/kg
at 2 supermarkets
McVitie's
McVitie's Mini Muffins Chocolate 100g
100 g
£10.00/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie 4 Birthday Cake Squares 4 x 24g (96g)
96 g
£10.42/kg
at 4 supermarkets
Fibre One
Fibre One 90 Calorie Chocolate Fudge Brownies 4 x 24g (96g)
96 g
£10.42/kg
at 4 supermarkets
McVitie's
McVitie's Digestive Caramel Slices Cake Bars Multipack 5 x 22g, 110g
110 g
£11.45/kg
at 2 supermarkets
Fibre One
Fibre One Snack Bars Chocolate Fudge Brownies Snack Bars
96 g
£13.02/kg
at 1 supermarket
Fibre One
Fibre One Snack Bars Birthday Cake Squares Snack Bars
96 g
£13.02/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie Triple Choc Cake Bars
100 g
£15.00/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie Triple Choc Cake Bars 4 x 25g (100g)
96 g
£15.62/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie Strawberry Flavour Cheesecake Bars 4x
100 g
£16.00/kg
at 1 supermarket
Fibre One
Fibre One 4 Triple Chocolate Cake Snack Bars
100 g
£16.00/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie Doughnuts Chocolate Flavour 4 x 23g (92g)
92 g
£16.30/kg
at 1 supermarket
Myprotein
Myprotein Protein Brownie Chocolate Chunk
75 g
£23.33/kg
at 4 supermarkets
Morrisons
Morrisons Brookie Bar
50 g
£25.00/kg
at 1 supermarket
Morrisons
Morrisons Millionaire Bar
50 g
£25.00/kg
at 1 supermarket
Morrisons
Morrisons Brownie Bar
50 g
£25.00/kg
at 1 supermarket
Morrisons
Morrisons Chocolate Brownie Bar
50 g
£25.00/kg
at 1 supermarket
Morrisons
Morrisons Rocky Road Bar
50 g
£25.00/kg
at 1 supermarket
Morrisons
Morrisons Millionaire Shortbread Bar
50 g
£25.00/kg
at 1 supermarket
Vive
Vive Vegan Better Brownie- Coconut Cashew
40 g
£25.00/kg
at 1 supermarket
Vive
Vive Vegan Better Brownie- Orange Obsession
40 g
£25.00/kg
at 1 supermarket
Co-op
Co-op Cherry Bakewell Bar 50g
50 g
£26.00/kg
at 1 supermarket
Morrisons
Morrisons Chocolate Brownie Bar 45g
45 g
£27.78/kg
at 1 supermarket
Morrisons
Morrisons Single Brownie Traybake
1 g
£700.00/kg
at 1 supermarket
Tunnock's
Tunnocks Tea Cakes
Price per unit unknown
at 1 supermarket
McGhee's
McGhee's Individual Caramel Shortcake
Price per unit unknown
at 1 supermarket