Prices updated daily — 23 October 2026
Product type overview
individual cakes sits within Biscuits & Cakes, part of Snacks, Biscuits & Confectionery. On this page you compare 121 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for individual cakes is £2.00/kg at Morrisons. In total, 9 variants of individual cakes are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest individual cakes
Compare 72 products priced per kilo across 9 supermarkets (121 in total)
individual cakes — compare prices across 9 supermarkets
Barny
Barny Milk Soft Baked Bears Biscuits 5 Pack Multipack
625 g
£2.00/kg
at 1 supermarket
TUNNOCK'S
Tunnock's Milk Chocolate Tea Cakes 6 x 24g
144 g
£7.57/kg
at 1 supermarket
ASDA
ASDA Chocolate Brownie Soft Bake Bars 5 x 35g (175g)
175 g
£7.71/kg
at 1 supermarket
ASDA
ASDA Banana & Chocolate Chip Soft Bake Bars 5 x 35g
175 g
£7.71/kg
at 1 supermarket
Kellogg's Pop Tarts
Kellogg's Pop Tarts Frosted Strawberry Sensation Pastry Snacks 8x48g
384 g
£7.81/kg
at 1 supermarket
Kellogg's Pop Tarts
Kellogg's Pop Tarts Frosted Hot Fudge Sundae Pastry Snacks 8 x 48g
384 g
£7.81/kg
at 1 supermarket
Kellogg's Pop Tarts
Kellogg's Pop Tarts Choc Hazelnut Pastry Snacks 8 x 48g?
384 g
£7.81/kg
at 1 supermarket
ASDA
ASDA Milk Choc Teacakes 138g
138 g
£7.97/kg
at 1 supermarket
ASDA
ASDA Jammy Teacakes 138g
138 g
£7.97/kg
at 1 supermarket
ASDA
ASDA Monster Mallow Teacakes 138g
138 g
£7.97/kg
at 1 supermarket
ASDA
ASDA Pink Raspberry Teacakes 138g
138 g
£7.97/kg
at 1 supermarket
Barny
Barny 5 x 25g Chocolate Multipack Soft Baked Bears
125 g
£8.00/kg
at 5 supermarkets
Tunnock's
Tunnock's Milk Chocolate Tea Cakes 6's
144 g
£8.33/kg
at 3 supermarkets
Morrisons
Morrisons 40 Double Chocolate Brownie Bites
480 g
£8.33/kg
at 1 supermarket
M&S
M&S 6 Ultimate Cappuccino Teacakes
180 g
£8.33/kg
at 1 supermarket
M&S
M&S 6 Ultimate Milk Chocolate Teacakes
180 g
£8.33/kg
at 1 supermarket
Petit Lu
Lu Le Petit Citron Lemon Soft Bakes
140 g
£8.93/kg
at 1 supermarket
WINTERTRAUM
Marzipan Stollen Bites
335 g
£8.93/kg
at 1 supermarket
WINTERTRAUM
Baked Apple Stollen Bites
335 g
£8.93/kg
at 1 supermarket
The BAKERY at ASDA
The BAKERY at ASDA 20 Crumbly Shortbread Mini Bites 220g
220 g
£9.09/kg
at 1 supermarket
M&S
M&S 6 Ultimate Lemon Teacakes
180 g
£9.72/kg
at 1 supermarket
Barny
Barny Barny 5 pack Milk Soft Baked Bears 125g (5 X 25g)
125 g
£9.92/kg
at 3 supermarkets
Barny
Barny Chocolate Soft Baked Bears Biscuits 5 Pack Multipack
125 g
£10.00/kg
at 2 supermarkets
HARVEST MORN
Chocolate Fudge Brownies Fibre Now Bars 5 Pack
120 g
£10.42/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie 4 Birthday Cake Squares 4 x 24g (96g)
96 g
£10.42/kg
at 4 supermarkets
Fibre One
Fibre One 90 Calorie Chocolate Fudge Brownies 4 x 24g (96g)
96 g
£10.42/kg
at 3 supermarkets
McVitie's
McVitie's Digestive Caramel Slices Cake Bars Multipack 5 x 22g, 110g
110 g
£11.45/kg
at 1 supermarket
Thomas Tunnock
Tunnock's Milk Chocolate Tea Cakes 10 Pack
240 g
£11.46/kg
at 1 supermarket
Morrisons
Market Street Rocky Road Bites
195 g
£12.82/kg
at 1 supermarket
Orion
Orion 6 x 39g Choco Pie with Marshmallow Filling
234 g
£12.82/kg
at 1 supermarket
Fibre One
Fibre One Snack Bars Chocolate Fudge Brownies Snack Bars
96 g
£13.02/kg
at 1 supermarket
Fibre One
Fibre One Snack Bars Birthday Cake Squares Snack Bars
96 g
£13.02/kg
at 1 supermarket
Morrisons The Best
Morrisons The Best 2 Hand Finished Lemon Meringue Roulades 180g
180 g
£14.44/kg
at 1 supermarket
Morrisons The Best
Morrisons The Best All Butter Cinnamon Knots 150g
150 g
£15.00/kg
at 1 supermarket
M&S
M&S Hazelnut Mini Rolls
125 g
£15.20/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie Triple Choc Cake Bars 4 x 25g (100g)
96 g
£15.62/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie Strawberry Flavour Cheesecake Bars 4 x 25g (100g)
100 g
£16.00/kg
at 1 supermarket
Fibre One
Fibre One 4 Triple Chocolate Cake Snack Bars
100 g
£16.00/kg
at 1 supermarket
LU Le Petit Citron
LU Le Petit Citron Lemon Flavoured Soft Bakes Biscuits 140g
140 g
£16.07/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie Doughnuts Chocolate Flavour 4 x 23g (92g)
92 g
£16.30/kg
at 1 supermarket
Graze
Graze 3 x 45g Pecan & Milk Chocolate Multipack Oat Brownies
135 g
£16.67/kg
at 5 supermarkets
Graze
Graze 3 x 45g Hazelnut & Dark Chocolate Multipack Oat Brownies
135 g
£16.67/kg
at 3 supermarkets
LAZYDAY
LazyDay Salted Caramel Crispies Rice Crisped Squares 150g
150 g
£18.67/kg
at 1 supermarket
Morrisons The Best
Morrisons The Best Indulgent Creams Chocolate Brownie
130 g
£19.23/kg
at 1 supermarket
Myprotein
Myprotein Brownie Chocolate Chip 75g
75 g
£20.00/kg
at 4 supermarkets
Nature Valley
Nature Valley Cereal Bars Muffin Bars Lemon Poppy Seed 4x30g
120 g
£20.83/kg
at 2 supermarkets
Nature Valley
Nature Valley Muffin Bars Chocolate Chip
120 g
£20.83/kg
at 2 supermarkets
Lazy day
Lazy Day Gluten Free & Vegan Dark Chocolate Tiffin
150 g
£23.33/kg
at 1 supermarket
Lazy Day
Lazy Day Gluten Free & Vegan Salted Caramel Crispies
150 g
£23.33/kg
at 1 supermarket
Fibre One
Fibre One Snack Bars Lemon Drizzle Squares Snack Bars
96 g
£23.44/kg
at 1 supermarket