Prices updated daily — 8 September 2026
Product type overview
individual cakes sits within Biscuits & Cakes, part of Snacks, Biscuits & Confectionery. On this page you compare 115 products from 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. The lowest unit price for individual cakes is £2.00/kg at Morrisons. In total, 9 variants of individual cakes are compared (different pack sizes and compositions). All prices are normalised to the same unit (per kilogram, per litre or per piece) so that packs of different sizes can be compared fairly — a larger pack is not automatically the best value. The ranking below shows, per variant, which supermarket currently has the sharpest price, including own-label products alongside national brands. Prices refresh daily from the retailers' own public price lists, so you never see stale offers when planning your weekly shop. Allsupers uses no affiliate links or paid placement; the ranking is purely price-based and updated from public data.
Cheapest individual cakes
Compare 115 products across 9 supermarkets
individual cakes — compare prices across 9 supermarkets
Morrisons
Morrisons Assorted Jam Tarts
6 pieces
£0.17/unit
at 1 supermarket
Morrisons
Morrisons Lemon Curd Tarts
6 pieces
£0.17/unit
at 1 supermarket
Morrisons
Morrisons Strawberry Tarts
6 pieces
£0.17/unit
at 1 supermarket
Lewis & Green
Lewis & Green 4 Apricot Frangipanes
4 pieces
£0.25/unit
at 1 supermarket
Lewis & Green
Lewis & Green 4 Apple Frangipanes
4 pieces
£0.25/unit
at 1 supermarket
Mcvitie's
McVitie's Digestive Caramel Slices Cake Bars Multipack
5 pieces
£0.25/unit
at 1 supermarket
Mcvitie's
McVitie's Digestives Milk Chocolate Slices Cake Bars
5 pieces
£0.25/unit
at 1 supermarket
Mr Kipling
Mr Kipling Christmas Whirls
4 pieces
£0.25/unit
at 1 supermarket
Mcvitie's
McVitie's Jaffa Original Cake Bar Multipack
5 pieces
£0.30/unit
at 1 supermarket
Mcvitie's
McVitie's Digestives Gingerbread Slices Cake Bars
5 pieces
£0.30/unit
at 1 supermarket
Morrisons
Market Street Portuguese Custard Tarts
2 pieces
£0.40/unit
at 1 supermarket
Kentish
Kentish Gypsy Tart 2 Pack
2 pieces
£0.75/unit
at 1 supermarket
Co-op
Co-op Cherry Bakewell Bar 50g
1 pieces
£1.30/unit
at 1 supermarket
Barny
Barny Milk Soft Baked Bears Biscuits 5 Pack Multipack
625 g
£2.00/kg
at 1 supermarket
ASDA
ASDA Chocolate Brownie Soft Bake Bars 5 x 35g (175g)
175 g
£7.71/kg
at 1 supermarket
ASDA
ASDA Banana & Chocolate Chip Soft Bake Bars 5 x 35g
175 g
£7.71/kg
at 1 supermarket
ASDA
ASDA Milk Choc Teacakes 138g
138 g
£7.97/kg
at 1 supermarket
ASDA
ASDA Jammy Teacakes 138g
138 g
£7.97/kg
at 1 supermarket
BARNY
Barny Chocolate Soft Baked Bears Biscuits 5 Pack Multipack 125G
125 g
£8.00/kg
at 5 supermarkets
Barny
Barny Barny 5 pack Milk Soft Baked Bears 125g (5 X 25g)
125 g
£8.00/kg
at 3 supermarkets
Tunnock's
Tunnock's Milk Chocolate Tea Cakes 6's
144 g
£8.33/kg
at 3 supermarkets
TUNNOCK'S
Tunnock's Milk Chocolate Tea Cakes 6 x 24g
144 g
£8.33/kg
at 1 supermarket
M&S
M&S 6 Ultimate Cappuccino Teacakes
180 g
£8.33/kg
at 1 supermarket
M&S
M&S 6 Ultimate Milk Chocolate Teacakes
180 g
£8.33/kg
at 1 supermarket
Petit Lu
Lu Le Petit Citron Lemon Soft Bakes
140 g
£8.93/kg
at 1 supermarket
Barny
Barny Chocolate Soft Baked Bears Biscuits 5 Pack Multipack
125 g
£10.00/kg
at 2 supermarkets
HARVEST MORN
Chocolate Fudge Brownies Fibre Now Bars 5 Pack
120 g
£10.42/kg
at 1 supermarket
Fibre One
Fibre One Snack Bars Chocolate Fudge Brownies Snack Bars
96 g
£10.42/kg
at 1 supermarket
Fibre One
Fibre One Snack Bars Birthday Cake Squares Snack Bars
96 g
£10.42/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie 4 Birthday Cake Squares 4 x 24g (96g)
96 g
£10.42/kg
at 4 supermarkets
Fibre One
Fibre One 90 Calorie Chocolate Fudge Brownies 4 x 24g (96g)
96 g
£10.42/kg
at 4 supermarkets
Nature Valley
Nature Valley Muffin Bars Lemon Poppy Seed Cereal Bars
120 g
£12.50/kg
at 2 supermarkets
Nature Valley
Nature Valley Muffin Bars Chocolate Chip Cereal Bars
120 g
£12.50/kg
at 2 supermarkets
McVitie's
McVitie's Digestive Caramel Slices Cake Bars Multipack 5 x 22g, 110g
110 g
£13.64/kg
at 2 supermarkets
Fibre One
Fibre One 90 Calorie Triple Choc Cake Bars
100 g
£15.00/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie Triple Choc Cake Bars 4 x 25g (100g)
96 g
£15.62/kg
at 1 supermarket
Fibre One
Fibre One 90 Calorie Doughnuts Chocolate Flavour 4 x 23g (92g)
92 g
£16.30/kg
at 1 supermarket
Myprotein
Myprotein Brownie Chocolate Chip 75g
75 g
£20.00/kg
at 4 supermarkets
Morrisons
Morrisons Brookie Bar
50 g
£25.00/kg
at 1 supermarket
Morrisons
Morrisons Millionaire Bar
50 g
£25.00/kg
at 1 supermarket
Morrisons
Morrisons Brownie Bar
50 g
£25.00/kg
at 1 supermarket
Morrisons
Morrisons Chocolate Brownie Bar
50 g
£25.00/kg
at 1 supermarket
Morrisons
Morrisons Rocky Road Bar
50 g
£25.00/kg
at 1 supermarket
Morrisons
Morrisons Millionaire Shortbread Bar
50 g
£25.00/kg
at 1 supermarket
Morrisons
Morrisons Chocolate Brownie Bar 45g
45 g
£27.78/kg
at 1 supermarket
Morrisons
Morrisons Millionaire Shortbread Bar 45g
45 g
£27.78/kg
at 1 supermarket
Vive
Vive Vegan Better Brownie- Coconut Cashew
40 g
£32.50/kg
at 1 supermarket
Vive
Vive Vegan Better Brownie- Orange Obsession
40 g
£32.50/kg
at 1 supermarket
Morrisons
Morrisons Single Brownie Traybake
1 g
£700.00/kg
at 1 supermarket
Tunnock's
Tunnocks Tea Cakes
Price per unit unknown
at 1 supermarket