Subcategory overview

In Cereals & Muesli (part of Breakfast & Pantry) you compare 1,365 products across 17 product types at 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. Common product types within Cereals & Muesli include breakfast cereal, granola and porridge sachets / pots. The lowest unit price within Cereals & Muesli is currently £0.85/kg for porridge oats at ASDA. Allsupers normalises pack sizes to the same unit (per kilogram, per litre or per piece) so you can compare supermarkets fairly, without a larger pack automatically looking cheaper than a smaller one. Prices refresh daily based on the retailers' own public price lists — no affiliate links, no paid placement and no preferential treatment for any specific supermarket. Alongside national brands you also see each chain's own-label range, which is often the sharpest price within a product type. Click any product type below for the full per-supermarket ranking and the current cheapest option this week.