Subcategory overview

In Fresh Bread (part of Bread & Bakery) you compare 2,061 products across 44 product types at 9 UK supermarkets: Aldi, ASDA, Co-op, Iceland, Morrisons, Ocado, Sainsbury's, Tesco and Waitrose. Common product types within Fresh Bread include white rolls, other and white bread. The lowest unit price within Fresh Bread is currently £0.08/st for crumpet at ASDA. Allsupers normalises pack sizes to the same unit (per kilogram, per litre or per piece) so you can compare supermarkets fairly, without a larger pack automatically looking cheaper than a smaller one. Prices refresh daily based on the retailers' own public price lists — no affiliate links, no paid placement and no preferential treatment for any specific supermarket. Alongside national brands you also see each chain's own-label range, which is often the sharpest price within a product type. Click any product type below for the full per-supermarket ranking and the current cheapest option this week.